The collection launched at a "Party with Cardi" event, with performances by Cardi B, Saweetie, and Brianna Perry. In November 2018, Fashion Nova released its line with rapper Cardi B. įounder Richard Saghian rarely speaks with reporters but is known to collect real estate, including homes previously owned by Avicii and Netflix executive Ted Sarandos. įashion Nova launched Maven Beauty, an affordable beauty brand, in October 2020.
Fashion Nova also established a toll-free hotline for workers to report abuses as well as a system of penalties for those who violate its reform efforts. In August 2020, Fashion Nova announced reforms to its contracting practices in support of California's proposed bill, SB 1399, that includes a mandate that its contractors and subcontractors agree to random independent audits and that their workers are paid the applicable minimum wage, which in Los Angeles is scheduled to rise to $15 an hour for employers of all size in 2021. In 2020, Fashion Nova pledged to donate $1 million to a number of social justice organizations, including Black Lives Matter, Know Your Rights Camp, and the NAACP Legal Defense and Education Fund. In December 2019, the United States Department of Labor launched an investigation and found that some Fashion Nova suppliers or subcontractors hired workers who were paid as little as $2.77 an hour and that the suppliers owed $3.8 million in back wages to hundreds of workers. In 2018, the company expanded to menswear with the release of their Fashion Nova Men's line. In 2016, Fashion Nova launched the Curve Collection. In 2013, Saghian launched the e-commerce website for Fashion Nova. Fashion Nova opened its first location in Panorama City, Los Angeles inside the Panorama Mall, selling inexpensive club-wear attire.
History įashion Nova was founded in 2006 by its CEO Richard Saghian, who started his career in the retail industry by working at his father's clothing boutique located in Los Angeles.
FASHION NOVA STORE FREE
Models, celebrities, and other customers receive payments or free clothing in exchange for generating publicity about the company. Fashion Nova is known to use social media marketing, particularly on Instagram. The company primarily operates online, but it also has five brick-and-mortar locations. She said no money changes hands - just free clothes.Fashion Nova is an American fast fashion retail company. Saucedo, along with four other social media influencers reached by BuzzFeed News, described her agreement with them as simple - a representative emails her about once a month to get her clothing order, she picks out anywhere from 10 to 15 items and then posts a picture to Instagram wearing the product. They’re super trendy, not too expensive, and they’re good quality.” “I love their clothes,” she said, adding that they are designed for “voluptuous” bodies like hers. She told BuzzFeed News she was a fan of the brand before a representative reached out to her to model their clothes on her own profile. Ivette Saucedo, a fashion blogger with more than 329,000 Instagram followers, has worked with Fashion Nova for two years. A key part of Fashion Nova’s saturation of Instagram feeds across the country lies in its network of about 3,000 social media influencers - a constellation of fashion and lifestyle bloggers with tens of thousands of followers each, and sometimes hundreds of thousands.